Objective

In 2010, Pop Culture Clothing sought out King Popular Design to generate excitement around their brand. Pop Culture Clothing needed innovative product placement for their new demographics.

Solution

King Popular Design began with fresh branding to create and inject new life into Pop Culture Clothing’s overall appeal. King Popular Design used roundtable discussions and collective art direction to  pull stings for their new launch.

Result

Pop Culture Clothing received tremendous response from several target markets, which allowed them to reach new demographics and maintained prior relationships Pop Culture Clothing sales increased internationally and domestically.